Showing: 1 - 10 of 11 RESULTS
insights

Employee video – the future of talent acquisition | EB Talks, April 26th

“With employee videos, you simply let your employees be your communication funnel towards the talent market.” Using video as your main source of content has been somewhat of a megatrend for a while now. Video makes our brain feel and engage so much more than – for example – imagery and text. We have all …

insights

Find the end of your employer branding rainbow

At the end of the day, great employer branding serves as rocket fuel for your recruitment processes and evidently affects your business’ bottom-line success.  We all know it – especially you who are here in the capacity of HR, recruitment, or company leader. YOU. KNOW. THIS. In fact, LinkedIn shares yearly stats noting the apparent …

insights

Empathy and clear KPI’s – leadership in the hybrid workplace

“It was necessary to transform the leadership a lot. Many of us needed to be more transparent and bring in more empathy.” Therése Treutiger, Director Commercial Partner & Innovation at Microsoft The new normal. We all talk about it. But what if, it doesn’t feel normal just yet? Instead of running blindfolded, head-first into the …

insights

Understand your employer brand with marketing research

“HR started cooperating with marketing and put a lot of time into extensive marketing research to get an even better understanding of our target audience.”  Christian Edman Freudenthal, Senior HR strategist for the Swedish Armed Force If the perception of your organization has historically been male-dominated, masculine, and quite homogenous, and then suddenly – things …

insights

Core values as the steppingstone towards growth

“It’s almost like building a house. We need to build the foundation first. Otherwise, we might notice that it will have some cracks and be unstable. We may try to fix it, but eventually, we will realize that we need to start from the beginning.” Anna Fredrixon, Chief Human Resource Officer at Kry Every couple of …

insightsmalin frithiofsson

How to attract and retain female tech talents

Women-led startups received just 2,3% of the global Venture Capital funding in 2020. That is a decrease from the year before. Haven’t we come further? According to an American report produced by Accenture and Girls who code, women hold merely 16% of engineering roles and 27% of computing roles while being 45% more likely to …

insightsPhoto of Vasco Castro, INGKA Group

Action is the key to success within employer branding

“You can have the most fantastic employer branding strategy, but only having a plan doesn’t cut it. You still need to invest in connecting with your target audiences.”   As it often goes, action is the key to success. The same saying is true within employer branding. Our third speaker from Employer Branding Summit in December …

insightsPhoto of Nicklas Gustafsson, Dale Carnegie

Creating the right company culture

If you want to create an engaging conversation, start one about company culture. Even if most people agree that company culture exists and plays a vital role in our organisations’ abilities to become and remain competitive, there’s no absolute consensus on its importance. Let’s start by looking at the data – how can the right company culture …

insightsPhoto of Jaas Gripen in Brazil

Strategic workforce planning – anticipating and creating actions on future business needs

“Every assumption you, as a company make, must be analysed and evaluated. The end result impacts all your people strategies and plans – your strategic workforce planning. Remember, how you as a company succeed with all the activities you create will mirror your employer brand’s strength“  The second speaker from our latest Employer Branding Summit …

insightsPhoto of Charles Sinclair and Poyan Karimi

The Most Emerging Employer Branding Trends 2021

Stepping into the employer branding year of 2021, most organisations do so having known a year with disruptive changes to the employee, candidate and workplace experience – all happening at once. How will this affect companies’ employer branding efforts moving forward? We’ve listed eight of the most emerging employer branding trends to keep track of. …