“With employee videos, you simply let your employees be your communication funnel towards the talent market.” Using video as your main source of content has been somewhat of a megatrend for a while now. Video makes our brain feel and engage so much more than – for example – imagery and text. We have all …
Find the end of your employer branding rainbow
At the end of the day, great employer branding serves as rocket fuel for your recruitment processes and evidently affects your business’ bottom-line success. We all know it – especially you who are here in the capacity of HR, recruitment, or company leader. YOU. KNOW. THIS. In fact, LinkedIn shares yearly stats noting the apparent …
Empathy and clear KPI’s – leadership in the hybrid workplace
“It was necessary to transform the leadership a lot. Many of us needed to be more transparent and bring in more empathy.” Therése Treutiger, Director Commercial Partner & Innovation at Microsoft The new normal. We all talk about it. But what if, it doesn’t feel normal just yet? Instead of running blindfolded, head-first into the …
Understand your employer brand with marketing research
“HR started cooperating with marketing and put a lot of time into extensive marketing research to get an even better understanding of our target audience.” Christian Edman Freudenthal, Senior HR strategist for the Swedish Armed Force If the perception of your organization has historically been male-dominated, masculine, and quite homogenous, and then suddenly – things …
Core values as the steppingstone towards growth
“It’s almost like building a house. We need to build the foundation first. Otherwise, we might notice that it will have some cracks and be unstable. We may try to fix it, but eventually, we will realize that we need to start from the beginning.” Anna Fredrixon, Chief Human Resource Officer at Kry Every couple of …
Introducing speaker #3 EBS 2021: Anna Fredrixon from Kry / Livi
It’s time to introduce our third act on September 22nd: Anna Fredrixon from Kry / Livi. SAVE A SEAT FOR THE SUMMIT 👋 Employer Branding Summit is a digital and free event gathering international speakers within employer branding and recruitment. Every couple of years, an innovation comes along that fundamentally disrupts the current praxis. One could easily argue that Apple …
Introducing speaker #2 EBS 2021: The Swedish Armed Forces
We’re beyond excited to introduce Christian Edman Freudenthal and Johan Landeström from The Swedish Armed Forces as our second act on September 22nd. SAVE A SEAT FOR THE SUMMIT 👋 Employer Branding Summit is a digital and free event gathering international speakers within employer branding and recruitment. How do you create a recruitment campaign in a time-era where military service has to compete with …
Introducing our first speaker EBS 2021: Therése Treutiger from Microsoft
We’re beyond excited to introduce Therése Treutiger from Microsoft as our first speaker on September 22nd . SAVE A SEAT FOR THE SUMMIT 👋 Employer Branding Summit is a digital and free event gathering international speakers within employer branding and recruitment. How many of you would say that you’ve met someone since you’ve talked over Teams? Quite many, …
How to attract and retain female tech talents
Women-led startups received just 2,3% of the global Venture Capital funding in 2020. That is a decrease from the year before. Haven’t we come further? According to an American report produced by Accenture and Girls who code, women hold merely 16% of engineering roles and 27% of computing roles while being 45% more likely to …
Action is the key to success within employer branding
“You can have the most fantastic employer branding strategy, but only having a plan doesn’t cut it. You still need to invest in connecting with your target audiences.” As it often goes, action is the key to success. The same saying is true within employer branding. Our third speaker from Employer Branding Summit in December …