Insights from thought leaders and employer branding experts: from global groups to scaleups. Hands-on tips and best practices on how to develop your own company culture and employer brand.
About
At Oddwork, we wanted to gather those shaping the employer branding landscape. Said and done; we chose to call it Employer Branding Summit – a thriving platform for employer branding experts and ambassadors to exchange best practice within company culture and employer branding. The Summit is a digital event and free of charge.
Join us together with industry experts and listen in to what the future holds for employer branding.
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Malin Brant-Lundin I SEB GroupGlobal Head of Employer Branding
On a mission to strengthen the employer brand of one of Sweden's biggest and most well-known banks. Together with her team, Malin Brant-Lundin is responsible for positioning SEB as a great place to work at, in order to attract, engage and hire the best and most diverse talents. For the past 15 years Malin has had broad roles in marketing, internal communication and project management at both consumer companies as well as global industrial groups such as KONE and Siemens.
Malin Brant-Lundin I SEB GroupGlobal Head of Employer Branding
On a mission to strengthen the employer brand of one of Sweden's biggest and most well-known banks. Together with her team, Malin Brant-Lundin is responsible for positioning SEB as a great place to work at, in order to attract, engage and hire the best and most diverse talents. For the past 15 years Malin has had broad roles in marketing, internal communication and project management at both consumer companies as well as global industrial groups such as KONE and Siemens.
Pernilla Ramslöv I Nox ConsultingFounder & CEO
Serial entrepreneur with a clear vision to attract more women to the tech industry. Received the award Entrepreneur of the Year 2021 (for the second time), Pernilla Ramslöv is one of our times most powerful women. Her company, fast-growing Nox Consulting has the stated ambition to become the hub of the growing Gig Economy - and with over 7,000 IT consultants in its network, the company is well on its way.
Pernilla Ramslöv I Nox ConsultingFounder & CEO
Serial entrepreneur with a clear vision to attract more women to the tech industry. Received the award Entrepreneur of the Year 2021 (for the second time), Pernilla Ramslöv is one of our times most powerful women. Her company, fast-growing Nox Consulting has the stated ambition to become the hub of the growing Gig Economy - and with over 7,000 IT consultants in its network, the company is well on its way.
Liis Veersalu I Starship TechnologiesEmployer Brand & Communications Lead
Mastering the art of employer branding and communications in the world of robots. Liis Veersalu is on a mission to tell the story of Starship Technologies as it continues its path of hypergrowth. Tune in to her thoughts on strategic goals, people plan and EVP: the success, and the curbs to climb on the way.
Starship robots are revolutionizing food and package deliveries, offering people convenient new services that improve everyday life. Launched in 2014 by Skype co-founders, Ahti Heinla and Janus Friis, Starship Technologies is on an extraordinary journey growing at a rapid pace and scaling fast.
Liis Veersalu I Starship TechnologiesEmployer Brand & Communications Lead
Mastering the art of employer branding and communications in the world of robots. Liis Veersalu is on a mission to tell the story of Starship Technologies as it continues its path of hypergrowth. Tune in to her thoughts on strategic goals, people plan and EVP: the success, and the curbs to climb on the way.
Starship robots are revolutionizing food and package deliveries, offering people convenient new services that improve everyday life. Launched in 2014 by Skype co-founders, Ahti Heinla and Janus Friis, Starship Technologies is on an extraordinary journey growing at a rapid pace and scaling fast.
Jessica Hedlund I LinkedInNordic Enterprise Sales Manager
With extensive data from their yearly surveys, what is LinkedIn's take on current employer branding trends?
Jessica Hedlund will take us through the latest surveys from the LinkedIn sphere.
Jessica Hedlund I LinkedInNordic Enterprise Sales Manager
With extensive data from their yearly surveys, what is LinkedIn's take on current employer branding trends?
Jessica Hedlund will take us through the latest surveys from the LinkedIn sphere.
Life Inside I OddworkHR tech
HR tech – the smooth way to employer branding? With new technology, an authentic and human candidate experience is within reach, for everyone. Through Life Inside you can create and share employee-generated videos right on your career site, job ads and social media. Your job? Watch and measure the results.
As employer branding is increasingly present in board rooms and on strategic agendas, the feeling of FOMO is real. If you can’t do it all, what is the fast way to work with employer branding? Let’s talk small effort – big results.
Life Inside I OddworkHR tech
HR tech – the smooth way to employer branding? With new technology, an authentic and human candidate experience is within reach, for everyone. Through Life Inside you can create and share employee-generated videos right on your career site, job ads and social media. Your job? Watch and measure the results.
As employer branding is increasingly present in board rooms and on strategic agendas, the feeling of FOMO is real. If you can’t do it all, what is the fast way to work with employer branding? Let’s talk small effort – big results.
Charles Sinclair ⭐️Host⭐️Head of Employer Branding, Oddwork
HOST OF EMPLOYER BRANDING SUMMIT
Charlie is one out of three co-founders of Oddwork and by far the most creative one. He bounces effortlessly between complex workshops and detailed feedback rounds while spreading his earned knowledge of employer branding. Do you like English accents? Well, then you're in for a treat!
Charles Sinclair ⭐️Host⭐️Head of Employer Branding, Oddwork
HOST OF EMPLOYER BRANDING SUMMIT
Charlie is one out of three co-founders of Oddwork and by far the most creative one. He bounces effortlessly between complex workshops and detailed feedback rounds while spreading his earned knowledge of employer branding. Do you like English accents? Well, then you're in for a treat!
Poyan Karimi ⭐️Host⭐️ Senior Employer Branding Advisor, Oddwork
HOST OF EMPLOYER BRANDING SUMMIT
Poyan is not only a Senior Employer Branding Advisor at Oddwork, he's also our CEO and co-founder. With a background as an actor, he brings his broad knowledge within employer branding with him wherever he goes. If you listen closely you might have the luck to catch one or two funny pronunciations of the word authenticity.
Poyan Karimi ⭐️Host⭐️ Senior Employer Branding Advisor, Oddwork
HOST OF EMPLOYER BRANDING SUMMIT
Poyan is not only a Senior Employer Branding Advisor at Oddwork, he's also our CEO and co-founder. With a background as an actor, he brings his broad knowledge within employer branding with him wherever he goes. If you listen closely you might have the luck to catch one or two funny pronunciations of the word authenticity.
The latest insights and an employer branding toolbox
Future trends and a summary to share with colleagues
Know-how on what companies and experts in the forefront of employer branding see for the future. A summary of all shared knowledge from the webinar will be packaged and delivered to you after the Summit.
Schedule
Explore current and passed Employer Branding Summits.
- May 10th 2022 Employer branding – an essential part of your brand
- September 22 2021 Employer branding – how it's done!
- Dec 2 2020 Employer Branding Essentials of the 20s
- May 27 2020 How do you create a strong employer brand, ready for any given challenge?
- Employer Branding Summit
14:00 - 14:10Hi and welcome!
Out host Charles Sinclair and Poyan Karimi wish everyone welcome to the room and give us a short intro to today’s subjects. Be ready to answer some polls and join the conversation!
14:10 - 14:25Pernilla Ramslöv I Nox Consulting
Serial entrepreneur with a clear vision to attract more women to the tech industry. Received the award Entrepreneur of the Year 2021 (for the second time), Pernilla Ramslöv is one of our times most powerful women. Her company, fast-growing Nox Consulting has the stated ambition to become the hub of the growing Gig Economy – and with over 7,000 IT consultants in its network, the company is well on its way.
14:25 - 14:45Jessica Hedlund | LinkedIn
With extensive data from their yearly surveys, what is LinkedIn’s take on current employer branding trends? Jessica Hedlund, LinkedIn’s Nordic Enterprise Sales Manager, will take us through the latest surveys from the LinkedIn sphere.
14:45 - 15:00Life Inside I Oddwork
HR tech – the smooth way to employer branding? With new technology, an authentic and human candidate experience is within reach, for everyone. Through Life Inside you can create and share employee-generated videos right on your career site, job ads and social media. Your job? Watch and measure the results.
As employer branding is increasingly present in board rooms and on strategic agendas, the feeling of FOMO is real. If you can’t do it all, what is the fast way to work with employer branding? Let’s talk small effort – big results.
15:05 - 15:25Malin Brant-Lundin I SEB Group
On a mission to strengthen the employer brand of one of Sweden’s biggest and most well-known banks. Together with her team, Malin Brant-Lundin is responsible for positioning SEB as a great place to work at, in order to attract, engage and hire the best and most diverse talents. For the past 15 years Malin has had broad roles in marketing, internal communication and project management at both consumer companies as well as global industrial groups such as KONE and Siemens.
15:25 - 15:40Liis Veersalu I Starship Technologies
Mastering the art of employer branding and communications in the world of robots. Liis Veersalu is on a mission to tell the story of Starship Technologies as it continues its path of hypergrowth. Tune in to her thoughts on strategic goals, people plan and EVP: the success and the curbs to climb on the way.
Starship robots are revolutionizing food and package deliveries, offering people convenient new services that improve everyday life. Launched in 2014 by Skype co-founders, Ahti Heinla and Janus Friis, Starship Technologies is on an extraordinary journey growing at a rapid pace and scaling fast.
15:40 - 16:00Wrap up!
Let’s summarise! Charles and Poyan gives you a quick summary of today’s event.
- Employer Branding Summit
14:00 - 14:10Hi and welcome!
Our hosts Daniella Ravan, Poyan Karimi and Charles Sinclair wishes everyone welcome and give you a short intro to today’s topics.
14:15 - 14:35Therése Treutiger | Microsoft
The Workplace of Tomorrow
Whilst the change from office-office to home office sprung from a need to stop a contagious disease from killing off our friends and colleagues; the transition back will be more fluent and take place over a more extended period – if it happens at all.
Microsoft has made the leap from desk and chairs to flexible and digital. In the past, the office space was a space made for collaboration – nowadays it’s also a place where you practise self-leadership and continuous learning. Your boss is no longer lurking behind the coffee machine, she or he is a digital stone’s throw away and ready to support and give you the right tools to do your job. How has this affected the role of leaders in the organisation? Has EQ become the new expertise that leaders must learn? What new demands have arisen among job seekers? How will hierarchy and power structures look in the future?
Therése Treutiger, Sweden’s Director Innovation & Commercial Partner at the IT giant Microsoft unwraps and discusses the question about the workplace of tomorrow, how we are inevitably changing the way we work and how this affects the leadership therein. From the perspective of an IT company, we can learn how to switch from on-site to flexible and how tech talents are affected.
14:35 - 14:55Life Inside
Employee Storytelling. Reinvented.
Struggling with getting your colleagues to give testimonials for your website? You’re not alone; presenting a new tech product for your career site and employer brand. Manage employee video creation and share your videos on your website, career site, job ads and social media. The Life Inside platform integrates directly with your ATS or CMS to let candidates get an authentic look inside your company. The day of Life Inside’s big reveal is here.
14:55 - 15:20Anna Fredrixon | Kry / Livi
Core Values in Times of Change
Put your hand up if you’ve ever been part of creating an organisations core values – then never looked at them again and realised some years later that they’re merely words on a piece of (hopefully) digital paper. Core values become core values when you live and work according to them. With this comes that core values need to change over time, just as business ideas or how we perceive offices spaces change with time. So how can you make sure your core values stay alive and stay fluent with time without dropping dead and in dire need of a re-start?
Kry / Livi has faced this question many times and pushed through, creating strategies spanning multiple countries and bridging gaps between cultures, languages and nationalities. At Kry / Livi, core values are a matter of growth.
Anna Fredrixon is Kry / Livi’s Chief Human Resource Officer. One of the first things she did when she started was to look over the company’s core values, aligning them with international expansion and growth.
14:35 - 15:00Christian Edman Freudenthal & Johan Landeström | Swedish Armed Forces
Pinpointing Your Target Audience
Employer Branding within the Swedish Armed Forces hasn’t always been an easy puzzle to crack, and the way the organisation has recruited has changed tremendously over the years. In the past, military service was a duty – nowadays, it’s something you have the luxury to choose.
So, how do you create a recruitment campaign in a time-era where military service has to compete with travelling worldwide or taking English classes in a foreign country? First off, you need to know your audience. The Swedish Armed Forces have done a thorough job pinpointing their target audience to create successful and widely appreciated campaigns.
Christan Edman Freudenthal is Leds Pers within the Swedish Armed Forces and works within HR. Johan Landeström is a well-known Swedish marketing profile and nowadays Chief Marketing Offices and responsible for campaigns and communication in the Swedish Armed Forces.
15:50 - 16:00Summary
Charlie, Poyan and Daniella give you a super-fast summary. But don’t worry – the whole summit will be recorded and you’ll have access to it afterwards. You’re welcome! 🥳
- Employer Branding Summit
Fredrik Mellander | Teamtailor
Head of partnership
Creating the best candidate experience based on the latest data and insights.
Fredrik presents insight on how to create the best candidate experience from the first point of contact to employment while stressing the importance of data.
Vasco Castro | Ingka Group (IKEA)
Global Employer Branding Leader
The employer brand and consumer brand blending together.
Vasco unravels the question of how the employer and consumer brand should and will blend. Is this what the future holds?
Pernilla Fischione | Saab
Strategic Workforce Planning
Employer branding as the organization’s strategic priority. Pernilla gives us a look behind the curtains at Saab’s work in structuring their employer branding work.
Linus Jonkman
Author and Culture Expert
How to create sustainable company cultures and face the new HR challenges of the 20s.
Linus speaks about the art of organisational glow and how to create an authentic company culture strong enough to take on the next decade.
- Employer Branding Summit
Patrik Arnesson | Forza Football
Founder & CEO
In the app Forza Football you get live scores and highlights from tens of thousands of football matches worldwide. The goal is to cover all the millions of games played each month. But when the CEO and co-founder Patrik Arnesson started the company, he had another goal in mind – to create the world’s best workplace. How did he do? Find out at Employer Branding Summit!
Devin Lincoln | AstraZeneca
Employer Branding Manager
Lightning in a bottle: how to communicate the organization’s WHY
The key to successful recruitment? According to Pär Linderum, Director Talent Acquisition and Devin Lincoln, Employer Branding and Recruitment Marketing Partner at AstraZeneca Sweden, the answer is “to start from the inside before you try to attract your talents”. At Employer Branding Summit, they will share successful strategies from AstraZenecas Employer Branding journey and how to package the organization’s WHY.
Pär Linderum | AstraZeneca
Director Talent Aquisition
Lightning in a bottle: how to communicate the organization’s WHY
The key to successful recruitment? According to Pär Linderum, Director Talent Acquisition and Devin Lincoln, Employer Branding and Recruitment Marketing Partner at AstraZeneca Sweden, the answer is “to start from the inside before you try to attract your talents”. At Employer Branding Summit, they will share successful strategies from AstraZenecas Employer Branding journey and how to package the organization’s WHY.
Maria Nylén | Blocket
Chief People & Culture Officer
“HR & Marketing: An employer branding love affair” – that’s the topic that Maria Nylén, Chief People & Culture Officer and Martina Göransson, Chief Marketing & Customer Officer at Blocket, will share their insights on at Employer Branding Summit. They know why a great relationship between HR and Marketing is crucial if you want to create a strong Employer Brand.
Martina Göransson | Blocket
Chief Marketing & Customer Officer
“HR & Marketing: An employer branding love affair” – that’s the topic that Maria Nylén, Chief People & Culture Officer and Martina Göransson, Chief Marketing & Customer Officer at Blocket, will share their insights on at Employer Branding Summit. They know why a great relationship between HR and Marketing is crucial if you want to create a strong Employer Brand.
Svante Randlert
People Advisor & Author
The importance of leadership when it comes to Employer Branding – that’s the topic leadership advisor Svante Randlert will enlighten us about at Employer Branding Summit 2020. The writer, podcast host and lecturer has a lot of interesting future visions when it comes to corporate culture and “Employee Branding” is one of them.
Carl Jacobsson | Winningtemp
VP Customer Success
Winningtemp offers digital measurement tools that help organisations take the temperature of the employee experience in real time – that’s what we call high tech! We are so excited to learn more about the fact-based insights from hundreds of thousands of employees around the globe – that’s what Carl Jacobsson, VP Customer Success at Winningtemp, will share at Employer Branding Summit.
Recent insights
Read our recent insights from the employer branding world