Speakers

Therése Treutiger | MicrosoftDirector Commercial Partner & Innovation

THE WORKPLACE OF TOMORROW

Therése unwraps and discusses the question about the workplace of tomorrow, how we are inevitably changing the way we work and how this affects the leadership therein. From the perspective of an IT company, we can learn how to switch from on-site to flexible and how tech talents are affected.

Therése Treutiger | MicrosoftDirector Commercial Partner & Innovation

THE WORKPLACE OF TOMORROW

Therése unwraps and discusses the question about the workplace of tomorrow, how we are inevitably changing the way we work and how this affects the leadership therein. From the perspective of an IT company, we can learn how to switch from on-site to flexible and how tech talents are affected.

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Christian Edman Freudenthal & Johan Landeström | Swedish Armed ForcesLeds Pers & Chief Marketing Officer (CMO)

PINPOINTING YOUR TARGET AUDIENCE

How do you create a recruitment campaign in a time-era where military service has to compete with travelling worldwide or taking English classes in a foreign country? First off, you need to know your audience. The Swedish Armed Forces have done a thorough job pinpointing their target audience to create successful and widely appreciated campaigns.

Christian Edman Freudenthal & Johan Landeström | Swedish Armed ForcesLeds Pers & Chief Marketing Officer (CMO)

PINPOINTING YOUR TARGET AUDIENCE

How do you create a recruitment campaign in a time-era where military service has to compete with travelling worldwide or taking English classes in a foreign country? First off, you need to know your audience. The Swedish Armed Forces have done a thorough job pinpointing their target audience to create successful and widely appreciated campaigns.

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Anna Fredrixon | Kry / LiviChief human resources officer (CHRO)

CORE VALUES IN TIMES OF CHANGE

Kry / Livi has faced this question many times and pushed through, creating strategies spanning multiple countries and bridging gaps between cultures, languages and nationalities. At Kry Livi, core values are a matter of growth. One of the first things Anna Fredrixon did when she started was to look over the company’s core values, aligning them with international expansion and growth.

Anna Fredrixon | Kry / LiviChief human resources officer (CHRO)

CORE VALUES IN TIMES OF CHANGE

Kry / Livi has faced this question many times and pushed through, creating strategies spanning multiple countries and bridging gaps between cultures, languages and nationalities. At Kry Livi, core values are a matter of growth. One of the first things Anna Fredrixon did when she started was to look over the company’s core values, aligning them with international expansion and growth.

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Charles Sinclair ⭐️Host⭐️Head of Employer Branding, Oddwork

HOST OF EMPLOYER BRANDING SUMMIT

Charlie is one out of three co-founders of Oddwork and by far the most creative one. He bounces effortlessly between complex workshops and detailed feedback rounds while spreading his earned knowledge of employer branding. Do you like English accents? Well, then you're in for a treat!

Charles Sinclair ⭐️Host⭐️Head of Employer Branding, Oddwork

HOST OF EMPLOYER BRANDING SUMMIT

Charlie is one out of three co-founders of Oddwork and by far the most creative one. He bounces effortlessly between complex workshops and detailed feedback rounds while spreading his earned knowledge of employer branding. Do you like English accents? Well, then you're in for a treat!

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Daniella Ravan ⭐️Host⭐️Customer Experience Manager, Oddwork

HOST OF EMPLOYER BRANDING SUMMIT

With a background as s talent hunter and recruiter, Daniella has been with Oddwork since we started working with employer branding. Nowadays, working as Customer Experience Manager, she steers employer branding projects and makes sure Oddwork's partners are happy and get the most out of all collaborations. If you like to practice communicating exclusively in memes – Daniella qualifies as a go-to person.

Daniella Ravan ⭐️Host⭐️Customer Experience Manager, Oddwork

HOST OF EMPLOYER BRANDING SUMMIT

With a background as s talent hunter and recruiter, Daniella has been with Oddwork since we started working with employer branding. Nowadays, working as Customer Experience Manager, she steers employer branding projects and makes sure Oddwork's partners are happy and get the most out of all collaborations. If you like to practice communicating exclusively in memes – Daniella qualifies as a go-to person.

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black and white photo of Poyan Karimi
Poyan Karimi ⭐️Host⭐️ Senior Employer Branding Advisor, Oddwork

HOST OF EMPLOYER BRANDING SUMMIT

Poyan is not only a Senior Employer Branding Advisor at Oddwork, he's also our CEO and co-founder. With a background as an actor, he brings his broad knowledge within employer branding with him wherever he goes. If you listen closely you might have the luck to catch one or two funny pronunciations of the word authenticity.

black and white photo of Poyan Karimi
Poyan Karimi ⭐️Host⭐️ Senior Employer Branding Advisor, Oddwork

HOST OF EMPLOYER BRANDING SUMMIT

Poyan is not only a Senior Employer Branding Advisor at Oddwork, he's also our CEO and co-founder. With a background as an actor, he brings his broad knowledge within employer branding with him wherever he goes. If you listen closely you might have the luck to catch one or two funny pronunciations of the word authenticity.

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Walk away (digitally) with:

The latest insights and an employer branding toolbox

Insights from thought leaders and employer branding experts: from global groups to scaleups. Hands-on tips and best practices on how to develop your own company culture and employer brand.

GET MORE INSIGHTS

The latest insights and an employer branding toolbox

Future trends and a summary to share with colleagues

Know-how on what companies and experts in the forefront of employer branding see for the future. A summary of all shared knowledge from the webinar will be packaged and delivered to you after the Summit.

SAVE A SEAT

Future trends and a summary to share with colleagues

Schedule

Explore current and passed Employer Branding Summits.

  • September 22 2021 Employer branding – how it's done!
  • Dec 2 2020 Employer Branding Essentials of the 20s

    Button watch recording
  • May 27 2020 How do you create a strong employer brand, ready for any given challenge?
    Button watch recording
  • Employer Branding Summit
14:00 - 14:10Hi and welcome!

Our hosts Daniella Ravan, Poyan Karimi and Charles Sinclair wishes everyone welcome and give you a short intro to today’s topics.

14:10 - 14:35Therése Treutiger | Microsoft
The Workplace of Tomorrow

Whilst the change from office-office to home office sprung from a need to stop a contagious disease from killing off our friends and colleagues; the transition back will be more fluent and take place over a more extended period – if it happens at all.   

Microsoft has made the leap from desk and chairs to flexible and digital. In the past, the office space was a space made for collaboration – nowadays it’s also a place where you practise self-leadership and continuous learning. Your boss is no longer lurking behind the coffee machine, she or he is a digital stone’s throw away and ready to support and give you the right tools to do your job. How has this affected the role of leaders in the organisation? Has EQ become the new expertise that leaders must learn? What new demands have arisen among job seekers? How will hierarchy and power structures look in the future? 

Therése Treutiger, Sweden’s Director Innovation & Commercial Partner at the IT giant Microsoft unwraps and discusses the question about the workplace of tomorrow, how we are inevitably changing the way we work and how this affects the leadership therein. From the perspective of an IT company, we can learn how to switch from on-site to flexible and how tech talents are affected.

14:35 - 15:00Christian Edman Freudenthal & Johan Landeström | Swedish Armed Forces
Pinpointing Your Target Audience

Employer Branding within the Swedish Armed Forces hasn’t always been an easy puzzle to crack, and the way the organisation has recruited has changed tremendously over the years. In the past, military service was a duty – nowadays, it’s something you have the luxury to choose.   

So, how do you create a recruitment campaign in a time-era where military service has to compete with travelling worldwide or taking English classes in a foreign country? First off, you need to know your audience. The Swedish Armed Forces have done a thorough job pinpointing their target audience to create successful and widely appreciated campaigns.   

Christan Edman Freudenthal is Leds Pers within the Swedish Armed Forces and works within HR. Johan Landeström is a well-known Swedish marketing profile and nowadays Chief Marketing Offices and responsible for campaigns and communication in the Swedish Armed Forces.

15:05 - 15:30Anna Fredrixon | Kry / Livi
Core Values in Times of Change

Put your hand up if you’ve ever been part of creating an organisations core values – then never looked at them again and realised some years later that they’re merely words on a piece of (hopefully) digital paper. Core values become core values when you live and work according to them. With this comes that core values need to change over time, just as business ideas or how we perceive offices spaces change with time. So how can you make sure your core values stay alive and stay fluent with time without dropping dead and in dire need of a re-start?   

Kry / Livi has faced this question many times and pushed through, creating strategies spanning multiple countries and bridging gaps between cultures, languages and nationalities. At Kry / Livi, core values are a matter of growth.   

Anna Fredrixon is Kry / Livi’s Chief Human Resource Officer. One of the first things she did when she started was to look over the company’s core values, aligning them with international expansion and growth. 

life inside logo pink
15:30 - 15:50Life Inside
Employee Storytelling. Reinvented.

Struggling with getting your colleagues to give testimonials for your website? You’re not alone; presenting a new tech product for your career site and employer brand. Manage employee video creation and share your videos on your website, career site, job ads and social media. The Life Inside platform integrates directly with your ATS or CMS to let candidates get an authentic look inside your company. The day of Life Inside’s big reveal is here.

15:50 - 16:00Summary

Charlie, Poyan and Daniella give you a super-fast summary. But don’t worry – the whole summit will be recorded and you’ll have access to it afterwards. You’re welcome! 🥳

16:00After Party

Welcome to an informal, digital gathering where you’ll have the chance to ask our speakers questions and mingle with the hosts.

  • Employer Branding Summit
Profile picture Fredrik Mellander
Fredrik Mellander | Teamtailor
Head of partnership

Creating the best candidate experience based on the latest data and insights.

Fredrik presents insight on how to create the best candidate experience from the first point of contact to employment while stressing the importance of data.

Profile picture Vasco Castro
Vasco Castro | Ingka Group (IKEA)
Global Employer Branding Leader

The employer brand and consumer brand blending together.

Vasco unravels the question of how the employer and consumer brand should and will blend. Is this what the future holds?

Profile picture Pernilla Fischione
Pernilla Fischione | Saab
Strategic Workforce Planning

Employer branding as the organization’s strategic priority. Pernilla gives us a look behind the curtains at Saab’s work in structuring their employer branding work.

photo of Linus Jonkman
Linus Jonkman
Author and Culture Expert

How to create sustainable company cultures and face the new HR challenges of the 20s.

Linus speaks about the art of organisational glow and how to create an authentic company culture strong enough to take on the next decade.

  • Employer Branding Summit
Profile picture Patrik Arnesson
Patrik Arnesson | Forza Football
Founder & CEO

In the app Forza Football you get live scores and highlights from tens of thousands of football matches worldwide. The goal is to cover all the millions of games played each month. But when the CEO and co-founder Patrik Arnesson started the company, he had another goal in mind – to create the world’s best workplace. How did he do? Find out at Employer Branding Summit!

Profile picture Devin Lincoln
Devin Lincoln | AstraZeneca
Employer Branding Manager

Lightning in a bottle: how to communicate the organization’s WHY
The key to successful recruitment? According to Pär Linderum, Director Talent Acquisition and Devin Lincoln, Employer Branding and Recruitment Marketing Partner at AstraZeneca Sweden, the answer is “to start from the inside before you try to attract your talents”. At Employer Branding Summit, they will share successful strategies from AstraZenecas Employer Branding journey and how to package the organization’s WHY.

Bild på Pär Linderum från AstraZeneca
Pär Linderum | AstraZeneca
Director Talent Aquisition

Lightning in a bottle: how to communicate the organization’s WHY
The key to successful recruitment? According to Pär Linderum, Director Talent Acquisition and Devin Lincoln, Employer Branding and Recruitment Marketing Partner at AstraZeneca Sweden, the answer is “to start from the inside before you try to attract your talents”. At Employer Branding Summit, they will share successful strategies from AstraZenecas Employer Branding journey and how to package the organization’s WHY.

Profile picture Maria Nylen
Maria Nylén | Blocket
Chief People & Culture Officer

“HR & Marketing: An employer branding love affair” – that’s the topic that Maria Nylén, Chief People & Culture Officer and Martina Göransson, Chief Marketing & Customer Officer at Blocket, will share their insights on at Employer Branding Summit. They know why a great relationship between HR and Marketing is crucial if you want to create a strong Employer Brand.

Profile picture Martina Göransson
Martina Göransson | Blocket
Chief Marketing & Customer Officer

“HR & Marketing: An employer branding love affair” – that’s the topic that Maria Nylén, Chief People & Culture Officer and Martina Göransson, Chief Marketing & Customer Officer at Blocket, will share their insights on at Employer Branding Summit. They know why a great relationship between HR and Marketing is crucial if you want to create a strong Employer Brand.

Profile picture Svante Randlert
Svante Randlert
People Advisor & Author

The importance of leadership when it comes to Employer Branding – that’s the topic leadership advisor Svante Randlert will enlighten us about at Employer Branding Summit 2020. The writer, podcast host and lecturer has a lot of interesting future visions when it comes to corporate culture and “Employee Branding” is one of them.

Profile picture Carl Jacobsson
Carl Jacobsson | Winningtemp
VP Customer Success

Winningtemp offers digital measurement tools that help organisations take the temperature of the employee experience in real time – that’s what we call high tech! We are so excited to learn more about the fact-based insights from hundreds of thousands of employees around the globe – that’s what Carl Jacobsson, VP Customer Success at Winningtemp, will share at Employer Branding Summit.

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